Advertise With Us
We sell advertising because it pays for the newsroom and keeps the site free to read. There is no paywall and no plan for one. This page covers what is on offer and the rules that do not move.
Who reads FAQ Answers
We are not going to print an audience figure on a page nobody can audit. Ask, and we will send current dated numbers from our analytics provider, definitions attached, including the ones that flatter us.
What matters more than the size of the audience is the moment it arrives. Our readers come out of a search box, mid-decision, with something specific in mind: does this recall cover my model year, does the fare change apply to a ticket I already booked, is there a study behind this supplement claim. The beats are ordinary ones: cars, money and business, technology, science, sport, gaming, travel and general news.
What we sell
Display placements in and around articles, sold directly and through the programmatic exchanges that fill our open inventory. Direct buys can be pinned to sections, so a tyre brand can run against cars and consumer recalls without turning up beside a story about a drug trial.
Newsletter sponsorship is one labelled slot per send, sold to a single advertiser, with no editorial mention of them elsewhere in the email. We also run sponsored articles, under the conditions below.
How sponsored content works here
Sponsored articles carry a label at the top of the page, in the byline position, and in the page title. The label says it is paid for and names who paid. They cannot be mistaken for a news page, and they stay out of the homepage lead, the newsletter lead, and the question index.
Newsroom staff do not write them. A writer who covers a beat cannot also be paid to argue on it, so commercial copy comes from the advertiser or from writers who do not report for us. We tell advertisers when a claim is not supportable, and decline copy we think would mislead.
What we turn down
Some categories are refused on sight, because a reader in the middle of a decision is easy to mislead. The list is shaped by what our readers arrive confused about, and if a product exists mainly because somebody misread their own paperwork, we are the wrong place to sell it.
- Paid lookup services reselling recall and vehicle identification data that manufacturers and governments publish free
- Extended vehicle warranty cover sold on urgency or on a fake expiry date
- Game currency, account sales, boosting services, and cheat software
- Betting tipsters, and gambling offers without visible licensing for the reader’s own market
- Supplements, devices, or treatments making health claims with no evidence we can inspect
- Visa, passport, and travel authorisation middlemen charging a markup on a government fee
- Debt relief, credit repair, and fast-return investment offers, including most crypto promotion
- Political advocacy that does not name who paid for it
We also refuse creative built to imitate our own interface: no units styled as search boxes, system alerts, cookie notices, or answer cards. Those formats convert extremely well, which is the problem with them.
What buying advertising does not buy
No preview, no veto, no removals. Advertisers do not see stories before publication, cannot ask for one to be softened or pulled, and are not told when we are working on something about them. If a client turns up in coverage, the reporting runs as it would anyway and the relationship is disclosed.
Nobody who sells advertising commissions, edits, or approves a story, and no editor is handed the client list. An advertiser can cancel a campaign over coverage, and one has. It did not get the coverage changed. Our editorial standards and ownership and funding page set out how the money is kept away from the work.
Programmatic inventory, data and privacy
Most display inventory is filled programmatically. We set category blocks and keyword exclusions at the exchange level, review what actually served rather than trusting the block list, and drop partners whose creatives keep breaking the rules. If you see an ad here that should not be there, send us the page and a screenshot at support@faq-ans.com and we will chase it.
Ad partners must comply with the privacy law applicable to the reader’s location, and the consent signals our notice collects are passed to them. What is collected, by whom, and how to opt out is in our privacy policy and cookie policy. Direct advertisers receive no personal data about our readers from us, at any price.
Rates, booking and reporting
Write to support@faq-ans.com with ADVERTISING in the subject, and include the sections you want to sit near, your dates, and a budget range. We will come back with current rates, what is available in that window, and specifications. Commercial mail normally gets an answer within two working days, and anything custom takes about a week to quote.
Creative and landing pages need to reach us a few working days before launch so we can check them against these rules, and yes, we read the landing page and not just the banner. Reporting covers impressions, viewability, clicks, and click-through rate by placement, from our ad server and the exchange logs, at the midpoint and end of a flight. We do not report on what readers did after clicking. We cannot see it.
